The role of telecommunications in the satisfaction of the final user of the content regarding internetJuly 29, by José Miguel Poveda
Since the appearance of internet, the way of doing business, communicating each other and entertain ourselves has evolved, and currently, after going through a global pandemic, the Internet and telecommunications have turned into an essential element for humanity.
Businesses have become more dynamic and undoubtedly hyperconnected, in which the essential issue is to guarantee communication and access to the information in a safety and flexible way, no matter where it takes place, giving the users a satisfactory experience, that includes lower latency, higher speed and high availability. This relevance forces the telecommunications industry along with all its participants to speed their improvement and innovations processes up, thus allowing to accompany the evolution in the behavior, preferences and use of the final users.
In Internet and in the generation and distribution of content supply chain, the user is the final link, but at the same time, is the center and also the raison d’être, and in order to understand him a little better we want to explain you the way it works:
When we are watching a series or a movie on any of the streaming platforms, or when we are working in a business app or in any of the office software tools in the cloud (G-Suite, Microsoft Office, etc.), as a user we can only see the final result of a big supply chain involved in the process, that starts with the generation and/or building of content, and is run by the apps, games, and audiovisual developers among others. But the content, in order to reach its final destination, this is the users, firstly it needs to become visible, and it is in this point where the process of distribution and commercialization of content begins, and services and on-line platforms intervene at first instance, here we can find e-commerce service (Amazon, Alibaba.com), video (Netflix, You Tube, Disney), music (Pandora, Spotify), gaming, social network, cloud services among others, and secondly, technological and service enablers, who as the name itself suggests , enable the content platforms to be visible and reachable through internet, here we can find, among others hosting, web pages, advertising platforms and on-line payments suppliers, and also content distributors (CDN).
But, how do we access the content when it is hosted in different data centers and servers that are in different locations? Well, here is when telecommunications starts its participation, who by using its networks (fixed, mobile or satellite), makes it easy that the last component of the supply chain, the final user, accesses the content through internet, and here is when the internet suppliers intervene, be it the wholesaler, such as InterNexa, or the retailer attending the final user, such as the ISP(Internet Service Provider) or the mobile internet or local supplier.
Nevertheless, in the face of the need of the final user of having a better surfing experience and the use of his content, no matter if he is hosted thousands of miles away, the owners and distributors of content decided to bring it even closer to the final user, so the access times (latency) be better and better, and for that, they created the CDN, Content Delivery Network, which can be seen as a network of servers that are connected each other and geographically distributed in several places, their goal is to take the info or content to the network Edge, the closest possible to the final user.
But CDNs themselves do not resolve or improve the experience of the user, to do so, they need that the internet suppliers interconnect each other, thus, when you are accessing to a Netflix series, you do not have to go until the original server, instead you access the replica that the CDN has nearest to your location.
Understanding both, the importance of each one of the actors in the internet chain and the distribution of content and mainly that the content be the closest possible to the final user, InterNexa has developed an international fiber optic network covering the major South-American countries (Colombia, Peru, Chile, Argentina and Brazil) and it is interconnected with the main CDN and traffic interexchange points (IXP) in the region, becoming the first regional interconnection network and which is also connected to the traffic interexchange points in USA and Europe by its own or rented capacity.
Having access to a regional network means communication, updating and progress, allowing to create a close response to your final customer, be it a final user or a company accessing to its business apps in the cloud.
- Being connected to a traffic and regional content ecosystem makes it easy for the participants of the generation and distribution of content:
- Access to a high capacity and better availability connectivity ecosystem. The redundancy of routes to connect the countries allows us to provide a more stable service.
- Interconnexion of locations and sites of interest through robust technological solutions and of high availability that guarantees the continuity of the information that your business requires.
- Flexibility for expansion and activation of new locations, accompanying so your business growth.
- Accessing to a safe and interconnected regional Data Center infrastructure.
- Reach the main Data Centers in the region in order to connect the environments that your business might require and along with this the environments of the public cloud in South-America and the United States, which altogether with the connection to the InterNexa’s own cloud, Thunder, make the perfect regional network for contributing to the technological migration the market now requires.
And lastly, the most important thing is to give you the best experience ever when accessing contents.